I wasn’t expecting this. I’m staying at a hotel in San Antonio for work, busy as usual… But something small happened that made a big impression. And it’s something most …
What’s the Magic Number in Social Media Marketing? (Hint: It’s Not Likes or Followers)
Social media marketing looks impressive on the surface. Likes. Comments. Followers. Activity. But here’s the real question: Is it actually making you money? Because if you can’t answer that clearly… …
“So What, Who Cares, What’s In It For Me?” — The Only Marketing Test That Matters
Every customer thinks the same three things when they see your marketing: So what? Who cares? What’s in it for me? They may not say it out loud… But they’re …
How to Stop Prospecting Forever (And Get Customers to Come to You)
Let’s be honest. Cold calling, chasing leads, knocking on doors… No one actually enjoys it. And even if you’re good at it—it’s exhausting. But here’s the real problem: Prospecting is …